Saeed is assistant professor of entrepreneursip and marketing in Allameh Tabataba'i University since 2015. ATU is the the largest specialized public university in humanities and social sciences in Iran, with about 16000 students and 550 full-time faculty members.



2011-2014: PhD in Entrepreneurship and Marketing, University of Canterbury, New Zealand

Dissertation: An investigation into the role of serendipity, effectuation, and entrepreneurial marketing in fast-growth entrepreneurial firms

Supervisory team: Dr. Sussie Morrish, Dr. Joerg Finsterwalder

2004-2006: Master of Business Administration, majoring in International Marketing, Shahed University, Tehran, Iran

Dissertation: Development of vehicle export strategies through application of “Fuzzy Logic.” Case study: Saipa corporation

Supervisory team: Dr. Abdolreza Beiginia, Dr. Ahmad Roosta

2000-2004: Bachelor of Business Administration, Shahid Beheshti university


Field of Research

- Entrepreneurship

- Marketing

- Entrepreneurial Marketing

- Entrepreneurs' Decision Making (Effectuation Theory)


Research/Scholarly/Creative Works


Mirvahedi, Saeed. Toghraei, Mohammad Taghi. Hashemi, Somayeh. Allahverdy Zadeh, Negar (2019), "Skills and regulations of doing business”, first edition, Tehran, Iran University, Publication (In Persian Language). 

Mirvahedi, Saeed & Soltanmohamadlou, Ehsan (2017), “Professional Presentation of Ideas and Reports”, first edition, Tehran, Iran, Mehraban Nashr (In Persian Language).

Toghraei, Mohammad taghi. Mirvahedi, Saeed. Hashemi, Somayeh. Azizi Malek Abadi, Fereshteh. Niknejad, Behnam. & Habibirad, Amin (2016) "Entrepreneurship workshop", first edition, Tehran, Iran textbook printing publisher (In persian Language).

Mousavi, Neda & Mirvahedi, Saeed (2016), “Don'ts in SMEs and Entrepreneurial Businesses”, first edition, Tehran, Bazaryabi Publication. (In Persian Language)

Mirvahedi, Saeed & Norrolahoghli, R. (2011), “Analytical Techniques in Marketing Research”, first edition, Tehran, Aeej Publication. (In Persian Language)

Dargi, Parviz & Mirvahedi, Saeed (2009), “Product Clinical Research: New Products Marketing Test”, first edition, Tehran, Rasa Books. (In Persian Language)

Asadollahi, A. & Mirvahedi, Saeed (2006), “Financial management” Third edition, Tehran, Modaressan-e- Sharif publication. (In Persian Language)


Mirvahedi, Saeed (2018). An Investigation of Iranian Entrepreneurs’ Decision Making Logic Based On Effectuation Theory, Modern Researched in Decision Making, 2(4), 229-254

Mirvahedi, Saeed., & Morrish, Sussie. (2017). The role of serendipity in opportunity exploration. Journal of Research in Marketing and Entrepreneurship, 19(2), 182-200. doi:doi:10.1108/JRME-10-2017-0045

Mirvahedi, Saeed. Toghraee, Mohamad Taghi. Sanjarian, Zahra (2017) An Investigation of the Important Factors in Entrepreneurial Opportunity Exploration, Journal of Entrepreneurship in Agriculture 4 (1), 53-74 (In Persin Language)

Mirvahedi, Saeed. Noori, Naeimeh (Forthcoming) Identification the main challenges of arts incubators in supporting of art-based businesses (Case study: Art University of Isfahan’s incubator), Strategic Management Thought

Mirvahedi, Saeed. Toghraee, Mohamad Taghi. Sanjarian, Zahra (2017) Effective Factors on Entrepreneurial Opportunity Exploration in Handmade Carpet Industry, Commercial Surveys, 14 (77), 29-39 (In Persian Language)

Mirvahedi, Saeed. Esfandiari, Elham (2017) A study of the entrepreneurial potential of cultural tourism in Iranian Qashqai nomads, Journal of Tourism and Development, 2 (3), 62-78 (In Persian Language)

Mirvahedi, Saeed.  Morrish, Sussie. (2013). The Role of Serendipity in Fast Growth Entrepreneurial Firms. . Presented in the Academy of Marketing annual conference. Cardiff, UK

Mirvahedi, Saeed. Morrish, Sussie. (2013) "Are Fast Growth Firms Lucky or Entrepreneurial?" Presented in Australian & New Zealand Marketing Academy Annual Conference (ANZMAC), University of Auckland, New Zealand1-4 Dec 2013.

Mirvahedi, Saeed. (2012). A conceptual model of “Fast Growth” in entrepreneurial firms: Investigating the role of serendipity, effectuation and entrepreneurial marketing. Presented in the second International Conference of entrepreneurship. Tehran, Iran

Mirvahedi, Saeed. Morrish, Sussie. (2012) “Serendipity, Effectuation, and Fast Growth Entrepreneurial Firms “. Accepted in doctoral consortium of international conference for small business (ICSB), Wellington, New Zealand

Beiginia, A. Roosta, A. & Mirvahedi, Saeed. (2007), “How to choose export markets, a fuzzy approach model”, Accepted in the 5th International Management Conference, Tehran, Iran

Mirvahedi, Saeed. & Dargi, P. (2009), “Pricing models in product clinic research”, Tosee Mohandesi Bazaar magazine, 9(3), 20-23.

Mirvahedi, Saeed. (2009), “IKEA, the appearance of customer orientation: the index of customer orientation in IKEA shopping center”, Sarmayeh Newspaper, 930, 12.

Momeni, A. & Mirvahedi, Saeed. (2005), “Iran Auto Industry scenario”, Andisheh Gostar magazine, 53(5), 12-18.

Mirvahedi, Saeed. (2005), “Challenges of Brand Management in Automobile industry”, Andisheh Gostar magazine, 52(5), 19-22.


Scholarship and grants

2013    Academy of Marketing PhD students’ bursary (€ 300)

2013    Research committee grant, University of Canterbury (NZ$ 1,000)

2011    Department grant, University of Canterbury (NZ$ 1,500)

2011    University of Canterbury International Doctoral Scholarship (NZ$ 25,000 p.a)


Previous Employment

Assistant professot of entrepreneurship in school of entrepreneurship in Art university of Isfahan.

CEO in TBNCO, active in field of education, training, consulting, researching and publishing of marketing issues, (2009-2010)

Marketing research expert, in TMBA, active in field of education, training, consulting, researching and publishing of marketing issues, (2008)

Marketing manager of Pegahsystem Company, active in field of IT, (2007-2008)

Marketing researchexpert in Strategic center of SAIPA Automobile Corporation, (2004-2007)


Language skills

Persian: Native

Azeri (Turkish): Native Like

English: Academic IELTS, 2007


Professional skills

Computer and Internet

Microsoft Office

Statistical Analysis: SPSS, SAS and SigmaXL

Marketing Planpro software


Professional Qualifications

Strategic Thinking course, Industrial Management Institute, 2008, Tehran, Iran

Excel for Marketing Managers, Industrial Management Institute, 2009, Tehran, Iran


Additional Information

Interested in sport: Black (Dan 2) belt in self defense (a kind of martial arts)